Privacy Policy

This Privacy Policy explains how Loopwit ("we", "us", "our") handles information in connection with Plop: Gary and Otto (the "App"), a free casual mobile game available on Android (package ID: com.loopwit.plop).

We have written this policy to be plain and direct. The short version: your core game progress and settings live only on your device and are never sent to us. Separately, if you choose to take part in the optional in-game contest, a small amount of data is sent to a backend server we operate, as described in Section 4. A third-party advertising SDK (Google AdMob) may also collect limited data when you choose to watch an optional rewarded ad — see Section 5 for full details.

1. Who We Are

The App is developed and published by Loopwit, an independent mobile game studio. For privacy matters, Loopwit acts as the data controller in respect of any personal data processed in connection with the App.

For users in the European Union or UK, if you are not satisfied with our response to a privacy inquiry you have the right to lodge a complaint with your local data protection supervisory authority (e.g., the ICO in the UK, or your EU member-state DPA).

2. Information Collected

A. Information we collect directly

There is no account system, login, or registration required to play the game. Your core gameplay (levels completed, scores, achievements, settings) is never sent to our servers — it stays on your device, as described in Section 2B below.

However, Loopwit does operate a backend server used only for the optional skill-based contest described in Section 4. If you take part in the contest, the App sends a small amount of data — an anonymous device identifier, level-completion events, and, only if you choose to enter, your email address — to that server. We do not collect this contest data unless the contest feature is present and used; it is entirely separate from normal gameplay.

B. Data stored locally on your device

The App saves the following data only on your device using Android's local storage:

• Game progress (levels completed, scores, achievements)
• In-game settings and preferences (e.g., sound/music on or off)

This data never leaves your device and is not accessible by us or any third party. It is deleted when you uninstall the App.

C. Connectivity check

Before showing an optional rewarded ad, the App makes a brief outbound HTTP request to a Google endpoint (connectivitycheck.gstatic.com) to test whether your device has an active internet connection. This request contains no personal data and no response body is stored or transmitted to us. It is a standard Android network reachability probe.

D. Data collected by Google AdMob (third-party SDK)

The App integrates Google AdMob to serve optional rewarded video ads only. Rewarded ads are purely opt-in — you choose to watch an ad in exchange for in-game rewards; no ads are shown automatically, and there are no banner or interstitial ads.

When AdMob is active, Google may collect, as an independent data controller:

• Device identifiers (e.g., Android Advertising ID / GAID)
• IP address (used for approximate geolocation and fraud prevention)
• App interaction data (ad impressions, clicks, engagement)
• Device information (OS version, device model, language)
• Interest-based and contextual ad targeting signals

3. How Information Is Used

We do not use any data for profiling, marketing, analytics, or any purpose beyond what is described above. We do not sell data, share data for cross-context behavioural advertising, or monetise data in any way.

4. Contest & Backend Data

The App includes an optional, skill-based contest: if you clear Level 75 during an active contest window, you can choose to enter a draw for a gift card. To run this contest fairly and verify genuine completions, Loopwit operates a backend server (hosted on Amazon Web Services in the United States, reached at contest.loopwit.com over encrypted HTTPS/TLS) that receives the data described below. Taking part in the contest is entirely optional — if you never engage with the contest screens, no contest data is sent.

What data is collected

You can request deletion of any contest data associated with you at any time by emailing [email protected]. See Section 9 for how long contest data is kept, and Section 11 for details on the international transfer of this data to the United States.

5. Third-Party Services — Google AdMob

The App uses Google AdMob, a mobile advertising service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). AdMob is integrated via the Google Mobile Ads SDK for Android.

What AdMob does

AdMob delivers optional rewarded video ads and may use device identifiers and interest data to show you personalised ads. You can opt out of personalised advertising at any time — your choice does not affect your ability to watch rewarded ads; you may simply see less relevant ads.

Google's privacy policy

https://policies.google.com/privacy

How to opt out of personalised ads

• On your Android device: Go to Settings → Google → Ads → Delete advertising ID (Android 12+) or Opt out of Ads Personalisation (older versions).
• Via Google's ad settings: adssettings.google.com
• EU/UK users — consent: On first launch, AdMob may present a consent dialogue under the IAB Transparency and Consent Framework (TCF). You can withdraw or change consent at any time through the same in-app prompt or via the links above.

6. Legal Bases for Processing (GDPR / UK GDPR)

This section applies to users in the European Economic Area (EEA) and the United Kingdom.

For the backend contest data described in Section 4, Loopwit relies on the following legal bases:

• Consent (Art. 6(1)(a) GDPR) — for your email address, which is only collected after you actively opt in and tick the consent checkbox to enter the contest.
• Legitimate interests (Art. 6(1)(f) GDPR) — for the anonymous device identifier and gameplay progress events, which are necessary to run and secure a fair contest and detect fraudulent claims.
• Legitimate interests (Art. 6(1)(f) GDPR) — determining ad availability via the connectivity probe is a minimal, necessary technical operation with negligible privacy impact.

For Google AdMob's processing, Google relies on the following legal bases (managed through its own consent mechanisms):

We have implemented Google's UMP (User Messaging Platform) SDK to surface a consent dialogue to EEA and UK users before any personalised advertising takes place, as required by GDPR and the IAB TCF.

7. Your Rights (GDPR / UK GDPR)

If you are located in the EEA or UK, you have the following rights regarding personal data. These rights apply both to the contest data Loopwit holds (see Section 4) and, in its capacity as controller of AdMob data, to Google.

• Right of access — You can request a copy of any personal data held about you. For AdMob data, contact Google via myaccount.google.com.
• Right to rectification — You can ask us or Google to correct inaccurate data.
• Right to erasure — You can request deletion. For locally stored game data: uninstall the App. For contest data held by Loopwit: email [email protected]. For AdMob data: see Google's privacy policy or delete your Android advertising ID.
• Right to restriction of processing — You can ask us to limit processing of your data.
• Right to data portability — Where applicable, you can ask for your data in a machine-readable format.
• Right to object — You can object to processing based on legitimate interests, including the contest gameplay-event processing described in Section 4. Opt out of personalised ads using the instructions in Section 5.
• Right to withdraw consent — Where we (or AdMob) rely on consent, you can withdraw it at any time without affecting lawfulness of prior processing.
• Right to lodge a complaint — You may contact your local data protection authority. In the EU: your member-state DPA; in the UK: the ICO.

To exercise any right against Loopwit, please email [email protected]. We will respond within 30 days (or 1 month under GDPR).

8. California Privacy Rights (CCPA / CPRA)

This section applies to California residents. Under the California Consumer Privacy Act (CCPA) as amended by the CPRA, you have specific rights.

If you take part in the optional contest described in Section 4, Loopwit collects the following categories of personal information for the business purpose of operating that contest: identifiers (anonymous device ID), internet or other electronic network activity (gameplay progress events), and — only if you enter the contest — your email address. Outside of the contest, we do not collect or maintain personal data ourselves; your game progress and settings remain on your device only.

Google AdMob, operating as a service provider, may collect certain device-level data as described in Section 2D. Google's own California privacy disclosures are available at policies.google.com/privacy#california .

California residents may:

• Request to know what personal information has been collected (contest data described in Section 4, plus AdMob data described in Section 2D)
• Request deletion of personal information — uninstalling the App deletes all local data; email [email protected] to request deletion of contest data held on our backend
• Opt out of sale or sharing — we do not sell or share personal information, so there is nothing to opt out of
• Non-discrimination — we will not discriminate against you for exercising your rights

To make a CCPA request, email [email protected]. We will respond within 45 days.

9. Data Retention

All game progress and settings generated by the App are stored only on your device and are retained for as long as the App is installed. They are automatically and permanently deleted when you uninstall the App, or when you clear the App's data via Android's app management settings. Loopwit does not retain any copies of this data.

For the contest backend described in Section 4: contest email addresses are automatically deleted after the contest ends, plus a short grace period. Anonymous device identifiers and gameplay progress events may be retained for as long as needed to verify contest integrity, after which they are purged. You can request deletion of your contest data at any time by emailing [email protected].

For data retained by Google AdMob, please refer to Google's retention policies .

10. Children's Privacy

Plop: Gary and Otto is a general-audience casual game. It is not specifically directed at children under 13 (US), under 16 (EU/UK), or under the applicable minimum age in your jurisdiction. The App's content rating on Google Play is rated for Everyone.

The optional contest described in Section 4 is restricted to users aged 18 and over; entrants must confirm their age before submitting an email address. We do not knowingly collect contest data, including email addresses, from minors. If we learn that a contest entry was submitted by someone under 18, we will delete it.

Outside of the contest, we do not knowingly collect personal data from children. We do not profile users by age, and all users of the App receive the same privacy protections described in this policy.

Google AdMob operates in accordance with the Children's Online Privacy Protection Act (COPPA) and applicable children's privacy laws. Personalised advertising via AdMob is subject to Google's own child-safety policies. We have not flagged the App as child-directed in the AdMob console, consistent with the general-audience rating.

If you believe a child has provided personal data through the App, please contact us immediately at [email protected] and we will take prompt action.

11. International Data Transfers

Your local game progress and settings never leave your device and are therefore never transferred internationally. However, the contest backend data described in Section 4 (anonymous device identifier, gameplay progress events, and, if you enter the contest, your email address) is transferred to and stored in the United States, where our backend infrastructure (Amazon Web Services) is hosted.

For users in the EEA or UK, Loopwit relies on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards recognised under GDPR/UK GDPR, to legitimise this transfer of contest data to the United States.

Google AdMob, as an independent data controller, may transfer data internationally, including to the United States and other countries where Google operates. Google relies on the following mechanisms to legitimise such transfers:

• EU–US Data Privacy Framework — Google LLC is certified under the EU–US DPF for transfers from the EEA to the US.
• Standard Contractual Clauses (SCCs) — For other jurisdictions, Google uses SCCs approved by the European Commission or equivalent national mechanisms.

Full details of Google's transfer mechanisms are available in Google's Privacy Policy .

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will also post a notice within the App or on this page for at least 30 days before the change takes effect.

Your continued use of the App after any changes constitutes your acceptance of the updated policy. If you do not agree with the changes, please uninstall the App.

Previous versions of this policy are available on request by emailing [email protected].

13. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or your privacy rights, please contact us:

We aim to respond to all privacy-related enquiries within 30 days. EU/UK residents may also contact their local data protection supervisory authority if they are not satisfied with our response.